I built a tool that helps you figure out what your website should say.

Fledge is an AI tool that helps you figure out the copy and design of your website, and then helps you get it published.

No subscription needed.

Here you can try the first part of Fledge, completely free. It asks you six questions about you, your business and your clients. Then it gives you three headline options, an intro line and your unique positioning.

Try Fledge About ten minutes.

Who it's for

Coaches, consultants, therapists and other solo service providers. With or without a website.

How it works

You sign up for my newsletter, so you hear from me when the full version of Fledge goes live.
You get the link to the interview by email.
Answer six questions about your business.
Fledge gives you three different headlines, an intro line and your unique positioning.

What you get

A short interview that asks the way a web designer would. You get one sentence about who you help and with what, plus the top of your homepage, written from your own words.

One sentence that says who you help, with what, and what changes.
Three headline options for your homepage.
An intro line and a button text that fit your offer.
A mockup of your homepage with your words on it, so you see what it could look like.

It shows up on screen and is sent by email.

A short version of Fledge

This interview is 6 of the 13 questions in Fledge. In the full Fledge tool, the interview is longer and goes deeper, and it doesn't stop at the words. It continues all the way to a live website on your own domain.

Does it cost anything?

No, this first part of Fledge is completely free. All you're being asked for is your email address, so I can let you know when the tool is live.

The full version of Fledge will be offered at an introductory price of only $69 until 15 November 2026. After that it costs $149.

That's less than one year on Squarespace or Wix.*

* Squarespace Basic costs $19 a month and Wix Light $17 a month, billed yearly. That's $228 and $204 a year, every year. US prices, October 2026. With Fledge, you pay for your own domain on top.

Who's behind it

Henrik Pultz Melbye, web designer at attabird in Copenhagen. The interview is the first step of Fledge, a tool that takes you from these answers to a live website on your own domain.

Language

English Dansk

You may use my answers, anonymised, to improve Fledge.

If you tick the box, your answers are moved to attabird in Copenhagen, kept for 6 months and then deleted. Until they're moved, they wait on a server in the EU (Frankfurt) for at most 30 days. If you don't tick the box, they're deleted as soon as you've got your copy. They're never sold or shared. The interview runs on Claude by Anthropic, so your answers are sent there while you talk. Your email address is kept for 12 months so each address gets one interview. Read the privacy policy.

FAQ

Do I have to sign up for the newsletter?: Yes, that's how you get the link. You can unsubscribe anytime.
Do I need a website already?: No.
Is this AI?: Yes. The interview runs on Claude. The questions come from how Fledge works with coaches.
Whose words end up in the copy?: Yours, as far as possible. It's built from what you answer.