Find out what your website should actually say.

A short interview that asks the way a web designer would. You get one sentence about who you help and with what, plus the top of your homepage, written from your own words.

Start the interview About ten minutes.

What you get

One sentence that says who you help, with what, and what changes.
Three headline options for your homepage.
An intro line and a button text that fit your offer.

It shows up on screen and in your inbox, so you keep it.

How it works

Enter your email. You get a link.
Answer six questions. About ten minutes.
Read your copy. Use it, change it, or ignore it.

Why it asks twice

Most coach websites don't fail on design. They fail because the offer is vague. "I help people find balance" isn't an answer yet, so the interview will ask who, and what their life looks like. That's the whole point.

Who it's for

Coaches, consultants, therapists and other solo service providers. With or without a website today.

Who's behind it

Henrik Pultz Melbye, web designer at attabird in Copenhagen. The interview is the first step of Fledge, a tool that takes you from these answers to a live website on your own domain.

Language

English Dansk

You may use my answers, anonymised, to improve Fledge.

If you tick the box, your answers are moved to attabird in Copenhagen, kept for 6 months and then deleted. Until they're moved, they wait on a server in the EU (Frankfurt) for at most 30 days. If you don't tick the box, they're deleted as soon as you've got your copy. They're never sold or shared. The interview runs on Claude by Anthropic, so your answers are sent there while you talk. Your email address is kept for 12 months so each address gets one interview. Read the privacy policy.

FAQ

Do I have to sign up for the newsletter?: Yes, that's how you get the link. You can unsubscribe anytime.
Do I need a website already?: No.
Is this AI?: Yes. The interview runs on Claude. The questions come from how Fledge works with coaches.
Whose words end up in the copy?: Yours, as far as possible. It's built from what you answer.